LuLulemon Founders Launch Whil.com

whil

The founders of the apparel brand lululemon Athletica launched a new Web site and content portal called Whil.com for those seeking a break from the chaos of every day life with a quick meditation. It’s also a place to set goals, according to a report by BroadwayWorld.com.

Unveiled at this year’s SXSW Interactive Conference, it features a proprietary, 60-second meditation technique based on a dot. Co-founder Chip Wison said the site is “a new way of looking at meditation” that can be done at any time and any where. He also believes “focus and short term goal setting are two essential ingredients for finding success,” he said in the report.

To see how the 60-second meditation works and more, visit www.whil.com.

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