The Honest Co. Debuts Honest Beauty Line

Following up on the amazing success of its Honest line of natural personal care, cleaning and baby products, The Honest Co., co-founded by actress Jessica Alba, debuted a new line of skincare and make-up products called Honest Beauty.

The products are made without parabens, phthalates, paraffins, formaldehyde carriers, PEGs, steareth-n, propylene glycol, butylene glycol, petrolatum, mineral oil or synthetic fragrances.

Customers have the choice or purchasing products separately, or signing up for one of the company’s bundles, which includes three products for only $50. There is also a free trial available for only a $5.95 shipping fee.

The skincare line includes cleansers, moisturizers, a primer and a product we love called Magic Balm, which is a blend of organic fruit and botanical oils to sooth and moisturize.

The makeup line includes primer, concealer, foundation, tinted moisturizer, mascara, eyeshadow, eye liner, lip crayons, lip gloss, a cream blush and a luminizing powder.

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