Westin Hotels & Resorts Focusing on Wellness, Meditation & More

Westin Hotels and Resorts recently launched the Westin Well-being Movement offering wellness activities at nearly 200 hotels and resorts for a week, including group yoga sessions, guided 5K runs, and spa treatments, USA Today reported.

The Starwood brand plans to roll out programs throughout the next year promoting what it calls its six pillars of health: Sleep Well, Eat Well, Move Well, Feel Well, Work Well and Play Well, the report stated.

And Westin is not the only hotel following the wellness trend. InterContinental Hotels Group plans to start an entire hotel brand devoted to wellness called EVEN hotels, and Hyatt has a program called Thrive to promote wellness among both its employees and hotel guests, according to USA Today.

Brian Povinelli, global brand leader for Westin, told USA Today the program stands out because it touches on every aspect of people’s lives before, during and after their stay.

“What we’re really trying to do is just make it a complete, holistic experience, and you can’t find that anywhere else,” he said in the report.

The company also partnered with Headspace, which offers online meditation exercises, to create a brand-wide mindfulness and meditation program, and Headspace co-founder Andy Puddicombe is the first person to be named to Westin’s Well-being Council, an advisory board where additional council members will be announced throughout the year, according to the report.

The report also announced upcoming initiatives including a specialized and nutritious kids’ menus, additional running programs, and new interior design rooted in nature.