Deepak Chopra is teaming up with fashion designer Rachel Roy to collaborate on a new line of jewelry, which will benefit his Urban Yogi Initiative, which teaches at-risk youths an updated take on yoga, incorporating modern-day hip-hop into the mix, according to a Fashionista.com report.
“Fashion represents the zeitgeist of our culture,” Chopra told us Web site a luncheon to celebrate the collection’s launch. “I’ve always been interested in fashion and how it’s becoming hybridized right now with different cultures coming together to make fusion fashions.”
Chopra and Roy met via Twitter when she tweeted to him asking if they could collaborate. “He asked me, ‘What can I do for you?’ and I said that I didn’t quite know what he could do for me but, ‘What I would like to do is create a product [together] and wherever you want the proceeds to go, they’ll go,’” Roy told Fashionista.com.
The new line features fine jewelry and t-shirts selling on Roy’s Web site and AHALife Web site. And pieces are already selling out!